And that was the start of a great conversation! We shared what we were working on and how we were doing with marketing. When he showed me Hivoe
, I realized that his first message was actually an automated welcome message. Well, contrary to what I may have originally thought, it worked! Without that message, we wouldn’t have had this conversation.
I decided to try it myself, and set up an automated welcome message where I ask people what they are working on. I’ve had dozens of awesome conversations with other makers this way–some like Luca who I end up learning a lot from, and others who I end up helping in some way. I even sold a few copies of my book through these new connections!
It’s a great product, with other features besides just automated messaging. If you’re like me and are realizing how Twitter DMs can be used as a marketing tool, you should definitely check it out
So far he’d off to a great start with over 300 users and 20 customers. Here are 3 strategies and 2 habits contributing to his success 👇
3 Strategies that Luca leverages in his work:
- 📣 Marketing in Public - Marketing in public is the new build in public. Most of us know how to get a basic MVP together, but we’re lost when it comes to marketing. Luca is sharing all his learnings as he goes, for instance, this post about his Google Ads campaign: