Aletheia is a great example of how you can be a maker while still working full-time. By consistently creating illustrations that resonate with her audience, and writing the occasional long-form article, Aletheia is slowly, but surely, building an audience of creative professionals. And based on how often her work gets shared, I wouldn’t be surprised if she has over 10k followers by the end of the year.
I’m not quite sure what Aletheia’s long term strategy is, or if she’s just doing this because she enjoys it. Regardless, she has an engaged audience of enthusiasts willing to share her work far and wide, which can be leveraged at any time if she chooses.
But finding time to make and be creative while working full-time can be hard. How does Aletheia find the time? How does she keep up the consistency? And what are her current strategies and tactics?
You know the drill 👇
3 Strategies that Aletheia leverages in her work:
- 🔁 Consistency of Form - Aletheia’s illustrations follow a certain style, and how she tweets them out follows a certain form too. Her form makes them sharable, and the consistency makes them recognizable. Great combination.
- 🔍 Focusing on one topic - Scrolling through Aletheia’s timeline is like scrolling through her gallery. There’s not a lot else that she’s tweeting besides sharing her illustrations. If she tweets something that’s not an illustration, 99% of the time its about design or the creative process, which is again, on topic.
- 🐢 Slow and steady - At a glance, it seems Aletheia is sharing about 1-2 illustrations a month. She’s not trying to do it every week, or every day, which I think is smart. She’s in it for the long haul, and this pace seems less likely to burn her out.
