Tally has experienced CRAZY growth in the past year. Let’s take a look through the timeline:
March 2021: Launched on Product Hunt
April 2021: 4,000 users, $1k MRR
October 2021: 11,000 users, $5k mRR
December 2021: 16,700 users, $8.5k MRR
February 2022: 20,000 users, $10k MRR
In that time, Tally has helped users create over 20,000 forms that have collected over a million responses 😱. So what is the secret to success behind this indiehacking duo? How did they go after big incumbents Google Forms + Typeform and see so much immediate success?
Well, it wasn’t immediate, and it wasn’t easy. But they did a couple smart things that set up them up for success. For one, as opposed to some of us solomakers, Marie and Filip work together and seem to have a well functioning and complimentary business partnership–Filip focuses on development of the product and new features, and Marie focuses on marketing, product, and growth. That division of responsibilities meant that Marie had more time to build relationships with users. At one point, she said she was sending 100-200 DM’s a day asking for people to try it out and give feedback.
They’ve also formulated a great product-led growth strategy, as well as fostered a community of users around their product.
These are great strategies. But what about Marie’s habits? What was at work beneath the strategies, and behind all those DM'S👇