JR is a different kind of maker. He’s not afraid to go after big opportunities or go up against big incumbents like Gumroad or Mixpanel.
Using his “User ➡️ Product ➡️ Outcome” framework, JR goes after product ideas that deliver an outcome he knows users already want.
In Flurly’s case, he knew people wanted to sell digital products online. It didn’t matter that there was already an established player in the market. JR knew he could connect with makers, learn what they wanted, and provide additional value. For instance, he got a DM from a Notion template maker that they wanted to share revenue for a digital product. Thus, the “Collabs” feature was born—and his customers love it.
In GraphJSON’s case, he knew people wanted to track analytics for their products. Again, it didn’t matter that Mixpanel or Amplitude were already dominating the market. JR saw the opportunity to deliver more value—like allowing for SQL queries, and integrations with Stripe, Vercel, and Segment. And guess what? His customers love it too.
JR is managing multiple products, that although may be early in terms of revenue, are on a great trajectory and in markets with huge upside. Turns out, he has some great habits that give him the confidence to take such big swings 👇